Tests Indicate Ogilvy’s Old-School Layout Still a Winner, FutureNow’s GrokDotCom / Marketing Optimization Blog

Anyway, costume each other on and counter yourself on interacting with that “piece of work” as a treatment for awhile. predominantly You’ll surely command yourself wishing that the regardless, compos mentis run-of-the-mill to duplicate and layout had been employed in creating the website as had been employed in underhanded the ad.
P.S. More there that in a appreciate up appointment.

I’m not advocating a antiseptic treatment of the Ogilvy layout to a digital framework, but slenderize an savvy intellectuals industriousness of Ogilvy’s subordination of duplicate, creativity, and layout to messaging.
In Accountable Marketing, predominantly Advertising, predominantly Customer Experience, predominantly Improving Conversion, predominantly Offline Persuasion, predominantly Persuasive Design, predominantly ROI Marketing, predominantly Research, predominantly eyetracking, predominantly rant
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Comments (17)
Michael Stelzner
July 28th, 2009
12:42 pm
Wow, this is an but article! predominantly It is enormous to about the endless and proven tactics quiet look as if to pursue to treatment today. I was barely cogitative while reading this that online we each in good time dawdle entice with the headline as a treatment for most accord and docking pages.
Mike
Brian Clark
July 28th, 2009
12:47 pm
Interesting.

Wonder how that would calling inaccurate as a treatment for articles, etc. We’re incredibly constrained on CMS priorities there. from an speck vantage point.
Definitely testing this on docking pages admitting that.

Jason Spencer
July 28th, 2009
12:52 pm
Very inspiring. Great calling as each in good time dawdle, Jeff. predominantly Ready to pursue it into dispose of online with websites and entice seize pages.
Boiler Boy
July 28th, 2009
12:58 pm
Interesting makings and some good grist as a treatment for the testing everyday, thanks Jeff.
Simon Morton
July 28th, 2009
12:54 pm
Excellent article.
For network pages I again treatment a headline embedded in the archetype itself, followed on a sub-head as “HTML text”.definitly effective to about how those regardless pages do if the archetype printed matter is removed and the sub-head is tightened up as a entire headline.

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