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If awards were given for brazen corporate behavior, surely it would go to the CEOs of the major health insurance companies for raising insurance premiums for individual subscribers by shocking double digit amounts — in the middle of the debate on health care reform.

One is tempted to say that they believe the fix is in and that nothing Congress will do will end up hurting them.

This Tuesday, those very CEOs are gathering at the Ritz Carlton in Washington for one last push to kill reform. And I will be there to greet them.

Of course, I will not be alone. I will be with thousands of others. We have all called, written, emailed, texted, faxed, and met with our elected representatives. Repeatedly. And yet that is simply not enough.

These CEOs are not apologetic. They have a common story — we must raise premiums because healthy people are choosing not to be insured and doctors and hospitals are charging us more and more.

The unsaid words? We must raise premiums to maintain our profits and our munificent salaries and bonuses.

The even more important unsaid words? The health insurance market is fatally broken. These double digit rate hikes are only the beginning. There simply is no private insurance solution to the problems. Healthy people forgo insurance because they cannot afford the premiums. Doctors and hospitals charge more because they are caring for more and more uninsured, who themselves are less healthy because they only go to a doctor in an emergency.

I believe that the only sustainable health care solution — one that provides universal coverage and does not bankrupt the country — is the one adopted by almost all advanced countries — a single payer system. Available in many flavors to meet local needs, almost all of our competitors have better care at lower cost than we do. The American health care system provides some of the worst care at the highest cost.

But the White House, Congress and the insider media do not want to talk about single payer because it eliminates the very existence of insurance companies in order to improve health.

Only with persistence bordering on impoliteness have we been able to ensure that a public option even be discussed as a choice. Having forbidden even the words single payer, the public option is the competition the insurance companies fear the most.

There would be no double digit rate increases if insurance companies faced the public option in every market.

On Tuesday, I hope to confront the health insurance CEOs. They should be publicly shamed for their behavior.

But most importantly, they should get out of the way of reform. Is there any doubt that absent the swarms of self-serving former Congressional aides now serving as hired gun lobbyists that the health reform that might get a vote would be far better for our health? Of course not.

But instead, these CEOs come to Washington to demand that Congress start over. Anything but fundamentally change the system.

I might get arrested for this confrontation. I am prepared for that. Because I have done everything else, yet the insurance market is getting worse and Congress has been intimidated into not acting.

If you are in Washington tomorrow, you can join in the fun and protest with me. You can carry a sign supporting the public option. If the insurance CEOs dare show their face, you can share your stories and tell them to get out of the way.

It should be fun. If it was not so deadly serious. How do these CEOs sleep knowing that tens of thousands of their fellow Americans are dying each year because of a system they have built and defend?

President Obama's announcement yesterday began the final chapter in the 14-month war over health care reform. The decisive battle will obviously take place on the floor of Congress. But the most symbolically powerful battle may take place next week some miles from the Capitol, at the Ritz Carlton Hotel on the edge of Washington's tony Georgetown neighborhood.

That's where executives from America's health care industry will gather under the banner of AHIP (America's Health Insurance Plans) to plot - and then execute - a last-ditch attempt to defeat health insurance reform.

That's also where, on Tuesday, March 9th, thousands of demonstrators from Health Care for America Now (HCAN) and allied groups will mass to confront the insurance executives - and their attempts to effectively deny quality health care to millions of Americans.

The term “battle” is entirely appropriate. The insurance executives who run America's health insurance companies are, in fact, waging war on the American public. Their goal is the continued domination of the American health care system. They want to be able to continue to raise their rates more than three times faster than wages - and twice as fast as the underlying cost of health care - so they can continue to gorge themselves with record profits. They want to continue to siphon off the healthiest, wealthiest customers and deny access to insurance for anyone with a “pre-existing condition” or illness.

Just like all wars, their war on the American family costs tens of thousands of lives and untold suffering. Each year, the lack of health insurance costs 45,000 lives. In other words, each year we lose 80% as many Americas to insurance industry greed as died in the entire Vietnam War.

What's worse, these insurance executives don't get a first-hand look at the suffering and death that results from their policies, or their attempts to block reform. They manage their war from pristine office towers. They don't have to look into the eyes of a husband whose wife has just died of cancer that could have been cured if it were caught early - but went undetected because for financial reasons she had no insurance and kept putting off a routine check up.

They don't have to face the family who lost their home — and everything else — to bankruptcy because an uninsured medical emergency wiped out the fruits of decades of hard work.

They don't have to explain themselves to the millions of Americas who worry they are just one pink slip away from losing their insurance coverage and know that a spouse's history of cancer or heart disease or diabetes will prevent them from ever getting insurance again.

On next Tuesday, thousands of those Americans will demand to confront those executives in the lovely halls and conference rooms of the Ritz.

Like the mythical mobster Tony Soprano, the kids of these insurance executives think their parents have respectable jobs. In fact, just like Tony Soprano, they traffic in lives and suffering in order to make more and more money for themselves.

Time to rip off the patina of respectability.

Take people like Ed Hanway, the former CIGNA CEO who retired at the end of last year with a $73 million golden parachute - money he earned by denying coverage to people like Nataline Sarkisian. Nataline died in 2007, just before Christmas. She was 17. She died because CIGNA wouldn't pay for Nataline's liver transplant - even though she had health insurance.

The average transplant operation and hospital stay costs about $250,000. Ed Hanway's $73 million golden parachute would have bought 292 liver transplants. Nataline only needed one.

Or people like Wellpoint's CEO Angela Braly - who last year took down almost $10 million in compensation. Wellpoint's Anthem Blue Cross division just announced a 39% premium increase; it says it needs more money to meet its expenses - like Angela's $10 million salary. And by the way, Wellpoint's profits for the fourth quarter of 2009 skyrocketed to $2.7 billion - accomplished by actually providing health insurance to 185,000 fewer policy holders.

Or people like AHIP chief lobbyist, Karen Ignagni, who once worked to promote health care for average people at the AFL-CIO. She took her thirty pieces of silver and switched sides.

These people are coming to Washington to use their enormous economic power to prevent their fellow Americans from having secure, affordable health care. They cannot be allowed to succeed.

In fact, they should be greeted with the same enthusiasm with which we would greet the forces of an invading army. They should be met at National Airport and Union Station with signs declaring they are unwelcome in the nation's capital.

HCAN has sent letters asking the dozen speakers listed on their agenda to cancel their appearances. HCAN has demanded that these academics and consultants stop giving aid and comfort to the enemy - stop giving them the cover of respectability.

These insurance executives are not here to negotiate. They are not here to shape legislation. They are here to stop health care reform dead in its tracks. They will not be “convinced” to allow health care reform to pass the Congress. They must be defeated.

Robert Creamer is a long-time political organizer and strategist, and author of the recent book: “Stand Up Straight: How Progressives Can Win,” available on Amazon.com.