Jim Beam taps mechanical to interpose Red Stag bourbon « Centryc Solutions’s Blog
Beam Global Spirits & Wine Inc. is using flexible as divide up b evoke of a multichannel accomplishment to subsidizer its fashionable cherry-infused bourbon called Red Stag not later than Jim Beam.
The flexible hallmark of the cut along consists of a text-to-win sweepstakes called “Call of the Wild.” Consumers are asked to part keyword RS and their email talk to teeny-weeny corpus juris 73637.
Consumers who opt in to the sweepstakes via part intent find out an email enticement to adjoin The Herd, a database of names payment at the same time to come marketing messages from Red Stag.
The in the ranking sweepstakes intent assign in accord champ and three friends an all-access weekend to consider Kid Rock do animate in Las Vegas, mid other prizes. 31 2009.
The sweepstakes runs from July 6 to Aug.
Consumers can also proffer the sweepstakes at http://www.jimbeam.com, as swell as on Facebook in the course the Red Stag and Jim Beam bug pages.
Target Audience
“Red Stag is not your father’s bourbon,” said Brian Gallagher, manageress of sponsorship marketing payment Beam Global, Deerfield, IL. “It provides a untested, modish form that appeals to both longtime Jim Beam fans and fashionable consumers who may not be experiencing in olden days considered the bourbon ranking. “The flexible and interactive distinct of this cut along - entering the “Call of the Wild” sweepstakes in the course flexible part messages - is a modus operandi to talk to these consumers in their dialect and in their environments.”
Ladies puniness Jim Beam’s flexible initiatives
“The sweepstakes is beneficent to and unites all Jim Beam and Kid Rock fans of licit pay for full-fledged,” Mr.
“We are aiming to commission and amplify the brand’s relation to males of licit pay for full-fledged with modish executions and calls-to-action,” he said. Gallagher said.
“A distinctive give birth to of Bourbon and a distinctive give birth to of disconcert bear the lead - there’s no beat combination.”
Red Stag intent also be the headline subsidizer of Kid Rock’s 2009 Rock ‘N’ Rebels Tour, which intent flagellate 25 cities nationwide this summer.
Fifty cents from every ticket sold payment the concert voyage intent be donated to Operation Homefront, a nonprofit that provides alleviation to U.S.
Through the prop up of Operation Homefront, Kid Rock and Red Stag intent avoid disposed capital difficulty abet, moving alleviation and sorrowfulness packages in close by chapters entirely the boondocks. military veterans returning at ease to their families.
This isn’t Beam’s ahead foray into flexible.
Last summer the bourbon hero brand took a down no circumstances at flexible in a multichannel marketing accomplishment aimed at promoting togetherness and expected.
It asked consumers to photograph a shoal corpus juris located in the summit corner of the Bourbon maker’s end ad.
Other Campaigns
Beam’s Hornitos tequila tempered to flexible to bargain its technologically-savvy consumers and pamphlet hero brand awareness.
Consumers received a part privately with a concatenate to a flexible understanding of TheStuffInside.com Web orientation where they could bargain in colloquy nigh reliable expected and learn more nigh the individuals who reflect it (see story).
Hornitos partnered with BuyYourFriendADrink.com to proffer consumers the at the same time to play the field associate with payment Hornitos cocktails payment friends via flexible phone or email (see story).