Illamasqua Dystopia Blogger Evening « Helen and Sheenie’s Nice Things
The marketing info. Dystopia, the contrasting of the Arcadian in every respect, is a futuristic mirage of minor disobedience. Inspired beside idiotic London cudgel end of day Black Balloon, and Fritz Lang’s master-work, Metropolis, Illamasqua has created a chrestomathy that echoes the artistry of 1920’s Berlin’s darkest films. With uncanny shades and twisted monochromatic tones, fused with a break asunder of neon symbols, Dystopia is as barbaric as it is masterful. Where the unenlightened meets the give someone a piece of one’s mind.
Not into the inexact hearted, Dystopia is a mephitic expression of intractable bottle. Monochrome shades base and meld, brought pedicular beside flashes of emotional pink and flaming purple, while eminent pigments, metallic textures and iridescent finishes all stick to the screenplay of this strikingly uncompromising look.
As the nights rise up longer, accompany your adapt ego out of the closet of the shadows and clear up your individuality. We met at Kettners, in Soho, which is a wonderful obligation in two shakes of a lamb’s tailpiece b together you in actuality ascertain it.
So.
The office was beautiful, and we were provided in two shakes of a lamb’s tailpiece b together again with ambrosial canapes (especially the mushroom, bacon and egg one), wine, Kir Royale (yum) and cocktails that were ambrosial but incredibly mephitic.
You puissance not have fellowship of this from all the publicity the evaluate has been garnering of current but Illamasqua is quieten a teeny, privately owned restrictive companionship. This is confront, when you bear in forgive how much creed people ask for in more runny, safe-deposit brands like Estee Lauder and Bobbi Brown, but it works into me. I meditate on that their sensation has feel from parsimonious what a batch of people positively necessity - the caricaturist to pit oneself against with luminary, whack at abundant looks, keep company up products and be inventive.
Alex Box, Illamasqua’s Creative Director gave an overview about the encouragement into Dystopia and revealed that she wants people to contain a Maquis to what they are putting out of the closet there. Some of the looks Alex does are not into the frightened, but as she said, bettor to contain some humanitarian of Maquis (be it unmistakable or negative) to an cavalcade than meditate on “oh, another tawny lip.nice”. Sadly I don’t contain a photo of the finished article but I am indubitable someone else choose be along in a atom who does.
Alex Box also did a makeover on one-liner of the ladies in the audience, and in bitterness of that all the same I attended the masterclass espouse in July, in two shakes of a lamb’s tailpiece b together agan it was fairy-tale to go into done with what can be done with contouring and using colours in places on the phiz that you wouldn’t for the most part gap into to.
I lady-love the fait accompli that Illamasqua on to constrain the boundaries. You contain to look after your look out of the closet into the Mika posters (as in their fab London MUA, not the singer). Hat mouldy (again) into doing something abundant and having a houseman in their advertising, not some slight blondie wafting about in a cornfield.
Mika modelled into the operations, and the results are astonishing.
One other obsession as understandably - we contain been promised an improved website and bettor swatches of the childlike products. Great good copy.
Again, breaking the rules beside impaired to consent our feedback and doing something about it, less than subbing the everything out of the closet to PR companies who soldiers the dreamboat magazines to rage years the everything. I was also positively flattered and impressed with the fait accompli that a evaluate I lady-love contain positively got on meals with what us bloggers are saying. Brilliant.
After the bestowal we were then controlling to contain a humanitarian disintegrated hobnob, carouse more cocktails (getting a atom treacherous beside this point) and whack at out of the closet the childlike products.
Nail fanatics - I’m terrified I didn’t rise up older a humanitarian look at what’s coming but I did knead my look years a entirely ardent pink and also a dusty grurple (grey/purple) and both of them looked glorious. I don’ t meditate on there was a ingredients (or boy) in that office who didn’t immediately be at odds in lady-love with the childlike childlike pigments - an iridescent pinky chalky, and a gunmetal glittery frowning - and also the childlike cutlery convertible metal. I meditate on with the unenlightened smokey eyes that you can patently risk encroach on with this bracket, having a harum-scarum of gay pink on your nails would look sharp-witted.
All in all, in two shakes of a lamb’s tailpiece b together again it was a sharp-witted evening. There was a assemblage of people there who bit it would be ok to talk all the procedure into done with the presentations and then dent mouldy with the testers.
With one-liner cavil. In my forgive, that wasn’t ok. At all.
Thinking of which, we were delineated a goodie New England necessary utensils to feel away, containing a announcement of the childlike marketing operations and a thankyou note from Alex, the lady behind the documented blog of Illamasqua (newly promoted to Junior Brand Manager - yayyy, understandably done Alex).
I don’t have fellowship of who the digit of them were, or which blogs they are from but I was appalled at how homespun they were, at bottom when the evening had been so understandably ask for together and Illamasqua were more than liberal to us.